Recently, we announced the publication of TEWS and Brand ID books. And today, we proudly outdid ourselves… We donated a copy of each book to Tunku Abdul Rahman University of Management and Technology (TAR UMT) library. And yes, we also provided the e-books equivalent to them too. We sincerely hope that these books will benefit the undergraduates in the pursuit of their education there.
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Why TEWS, And Who Will It Benefit?
Those of you who follow us closely will already know that we expanded our in-house writing tutorials into TEWS. Yes, the same tutorials that guide our writers to excel in their writings, and adhere to the Espoletta writing system. Instead of targeting a niche group of our in-house writers, TEWS now expands the same message to a wider audience. It now caters to just about anybody who’s interested to develop their own writing too.
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Specifically for TAR UMT, undergraduates taking up journalism, public relations, or any content creation courses will benefit from this book. But even those who are not taking any of these courses will also benefit too. Basically, anybody who intends to develop their writing skills will benefit from this book.
Why Brand ID, And Who Will It Benefit?
Similarly to TEWS, those of you who follow us will already know that Espoletta advocates building brand awareness. In fact, branding and brand awareness are Espoletta’s ethos since its inception. All our publications share the same goal to gradually and deliberately helping businesses build their own brand identities.
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Specifically for TAR UMT, undergraduates taking up advertising, various design or content creation courses will also benefit too. In fact, this book will benefit just about anybody who wants to curate and develop their own brand identities. You see, branding extends beyond the conventional business applications. Brand ID also touches on personal branding, employer branding, and even branding that stretches beyond the regular “business” applications.
Who (Or What) Is TAR UMT?
Tunku Abdul Rahman University of Management and Technology (TAR UMT), is one of Malaysia’s institutions of higher learning. It’s the latest iteration of a long tradition in tertiary education. Upgraded to a full-fledged university this year from its previous identity of Tunku Abdul Rahman University College (TAR UC). And TAR UC itself upgraded in 2013 from its previous identity of Tunku Abdul Rahman College (TAR College).
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“Why TAR UMT? Why Not Other Institutions?”
Well, there’s no specific reason really, other than the fact that it’s yours truly’s alma mater. Perhaps this is the first step of many more to come in the future? Who knows, we might even extend the same courtesy to other institutions of higher learning too. Do you want to have these books available in your own institutions’ libraries too? If so, do get in touch with us.
In the meantime, undergraduates of TAR UMT, do get in touch with your library to check these books out. And we believe they also accord the same privilege to alumni as well. So if you’re an alumnus yourself, do check them out too.
“That’s Great, But I’m Not A TAR UMT Undergraduate Or Alumnus”
Well, these books are available to the public for purchase. You can buy a copy of TEWS e-book or Brand ID e-book at USD8.00 per book. Do note that the price is subject to change according to currency value.
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Physical books are also available for sale at MYR49.00 per book, though we don’t keep any ready stock. We only print them on demand, hence keeping the cost down, and passing the savings directly to you. Contact us directly to order them. And do allow at least two weeks for printing and shipping to you.
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