Ever felt that we’ve always been bombarded with messages from chains, franchises and large scale businesses? Ever noticed how big players with deep pockets seem to dominate what we see, hear, taste, smell, or even how we experience emotions?
Well, that’s no accident. With deep pockets come big advertising and promotion budgets. They can afford to hire the biggest design agencies, most talented designers, most creative copywriters, etc. What’s more important is that they take up the majority of the commercially available media spaces. And that pretty much saturates how audience interacts with their surroundings.
And if these large corporations have it their way, we’ll forever only know of their brands and their offerings. We’ll never hear of the smaller scale, family run, independent, niche businesses. The ones who can give the corporate giants a run for their money. We’ll never know of their offerings of unique products or services. We’ll never believe that they can offer better pricing and/or quality when compared to what’s commonly available. And that’s exactly how they monopolise the market…
Birth Of The Espoletta Spirit
At Espoletta, we truly believe in the spirit of sportmanship and fair play. We want to bring attention to these relatively unknown products and services. We want to help expose and educate the masses to the availability of our choices. And ultimately, empower everybody to enjoy similarly high value products and services, without being tied down to corporate giants.
By combining decades of experience in market research, visual design and communication, content creation, and online publication, we believe that we have the answer – the Espoletta Lifestyle Journal.
We’ll introduce both new products in the market, as well as old, hidden away gems, that would never have had the chance to be found. Products from modern, multi-use smart watches and digital devices, to classic heirloom mechanical time pieces and fine writing instruments. We’ll also introduce places that we can experience the kind of lifestyle that we seek, without paying the hefty entrance fee demanded by their perceived monopoly. Services like finding that chic but elusive French dining experience to celebrate your coming anniversary, or that perfect, family run, beach resort, tucked away on that secluded island, or overshadowed by the five-star hotel, just a stone’s throw away…
The Choices You Never Knew You Had
At Espoletta, we strive to bring attention to you of the choices that you never knew you had. That the products or services you’ve dreamed of are actually being offered by more than just the handful of large corporations.
Empowering local economy or expressing your individuality. Call it what you will. At the end of the day, it’s always satisfying to know that we actually have choices from whom to purchase. And that’s the ultimate expression of our individual lifestyle…