Debbie dashed into the lift, and was completely unperturbed by the gawking young executive, who seemed startled by her abrupt appearance. 16th Floor… Project Gorgeous, the two-hour focus group discussion was her first. Had she used Waze at the start Continue reading Focus Group Discussion – The Invitation
What exactly is Qualitative Research? Unless you are working in the marketing, market research or its related industry, you’d never care a dime for what it means. Well, we… that’s you and me, are consumers of a plethora of products Continue reading Qualitative Research – Deep Diving Into Your Insights
A couple of months ago, I was curious when I noticed the touchpad of my two-year old Asus notebook was somewhat uneven. Did I drop my notebook? Obviously no, as I seldom brought it out, and certainly would recall if Continue reading Bloated Notebook Battery?