Flo KHA

About Flo KHA

Backed with a solid foundation in market research, she brings to the table a wealth of knowledge in consumerism. She knows what consumers want, even when they themselves don't, and match them to their needs and wants.

Focus Group Discussion – The Invitation

Debbie dashed into the lift, and was completely unperturbed by the gawking young executive, who seemed startled by her abrupt appearance. 16th Floor… Project Gorgeous, the two-hour focus group discussion was her first. Had she used Waze at the start Continue reading Focus Group Discussion – The Invitation

Qualitative Research – Deep Diving Into Your Insights

What exactly is Qualitative Research? Unless you are working in the marketing, market research or its related industry, you’d never care a dime for what it means. Well, we… that’s you and me, are consumers of a plethora of products Continue reading Qualitative Research – Deep Diving Into Your Insights