As the digital age sets in, many people nowadays don’t really read books. We have smartphones and any information you seek is just one (Google) search away. Social media encourages one-way communication, generates idle brains, and as a result, people Continue reading Reading Your Way To A Healthy And Stress-Less Life!
Debbie dashed into the lift, and was completely unperturbed by the gawking young executive, who seemed startled by her abrupt appearance. 16th Floor… Project Gorgeous, the two-hour focus group discussion was her first. Had she used Waze at the start Continue reading Focus Group Discussion – The Invitation
What exactly is Qualitative Research? Unless you are working in the marketing, market research or its related industry, you’d never care a dime for what it means. Well, we… that’s you and me, are consumers of a plethora of products Continue reading Qualitative Research – Deep Diving Into Your Insights