Reading Your Way To A Healthy And Stress-Less Life!

As the digital age sets in, many people nowadays don’t really read books. We have smartphones and any information you seek is just one (Google) search away. Social media encourages one-way communication, generates idle brains, and as a result, people Continue reading Reading Your Way To A Healthy And Stress-Less Life!

Focus Group Discussion – The Invitation

Debbie dashed into the lift, and was completely unperturbed by the gawking young executive, who seemed startled by her abrupt appearance. 16th Floor… Project Gorgeous, the two-hour focus group discussion was her first. Had she used Waze at the start Continue reading Focus Group Discussion – The Invitation

Qualitative Research – Deep Diving Into Your Insights

What exactly is Qualitative Research? Unless you are working in the marketing, market research or its related industry, you’d never care a dime for what it means. Well, we… that’s you and me, are consumers of a plethora of products Continue reading Qualitative Research – Deep Diving Into Your Insights