Renting Versus Buying Culture — Are You Game?

Love online shopping? You might want to reconsider. In the wide commercial world, consumers usually opt for the optimal choice to obtain the best value for their money. Hence, which way of acquiring goods will offer you better value: buying Continue reading Renting Versus Buying Culture — Are You Game?

Focus Group Discussion – The Invitation

Debbie dashed into the lift, and was completely unperturbed by the gawking young executive, who seemed startled by her abrupt appearance. 16th Floor… Project Gorgeous, the two-hour focus group discussion was her first. Had she used Waze at the start Continue reading Focus Group Discussion – The Invitation

Qualitative Research – Deep Diving Into Your Insights

What exactly is Qualitative Research? Unless you are working in the marketing, market research or its related industry, you’d never care a dime for what it means. Well, we… that’s you and me, are consumers of a plethora of products Continue reading Qualitative Research – Deep Diving Into Your Insights