Tag Archives: Qualitative Research

Focus Group Discussion – The Invitation

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Debbie dashed into the lift, and was completely unperturbed by the gawking young executive, who seemed startled by her abrupt appearance. 16th Floor… Project Gorgeous, the two-hour focus group discussion was her first. Had she used Waze at the start Continue reading Focus Group Discussion – The Invitation→

Qualitative Research – Deep Diving Into Your Insights

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What exactly is Qualitative Research? Unless you are working in the marketing, market research or its related industry, you’d never care a dime for what it means. Well, we… that’s you and me, are consumers of a plethora of products Continue reading Qualitative Research – Deep Diving Into Your Insights→