At The Cinema: A Life Spent At The Movies

People watching a movie in a cinema.

Picture a “first encounter” scene. Chances are you have just pictured the infamous “finger touch” scene in ET. Evidently, cinema has a way of infiltrating our subconscious. More often than not, we compare our real lives to make-believe scenes in Continue reading At The Cinema: A Life Spent At The Movies

Qualitative Research – Deep Diving Into Your Insights

What exactly is Qualitative Research? Unless you are working in the marketing, market research or its related industry, you’d never care a dime for what it means. Well, we… that’s you and me, are consumers of a plethora of products Continue reading Qualitative Research – Deep Diving Into Your Insights